There are many payment gateways in India which enable online store to receive payment from customers. These are Citrus Pay, Pay Zippy, PayU India (PayU Biz & PayU Money), CCAvenue, EBS and many more. But CCAvenue payment gateway is preferred and trusted by more than 85% merchants in India. So there must be some additional advantages of CCAvenue over other payment gateways. If we want to find the reasons then we have to understand what merchants want to achieve? 😎
Answer is simple, more customers and more returning customers. So definitely they want to offer a seamless payment experience to their customers.
CCAvenue payment gateway offers maximum payment options which include 6 Credit Cards, 53+ Net Banking, 98+ Debit Cards, 6 ATM Cards, 44 Bank’s IMPS, 12 Prepaid Instruments & 9 Bank EMI. It ensures that merchants will not loose any customer due to absence of customer’s preferred payment option. Multiple currency processing feature enables customers to choose his local currency to make payment online.
Another reason what makes CCAvenue most preferable over others is retry option. Sometime we faced this issue too that after submitting all credential for making payment, due to some technical issue payment gateway redirects customers to the shopping page. Those issues may be very common issues like internet connection issue, bank’s server down, wrong credential submitted etc, but for this inconvenience merchants are loosing customers. So CCAvenue offers retry option to submit same details or use another payment option. This feature is very much effective in Indian scenario.
There are also some customers who are frequent buyers and that’s why they are more valuable customers for any store owner. Those customers generally prefer more seamless transactions and they have more confidence and trust on safety & security compliance of merchant website. CCAvenue payment gateway also meets expectation of those customers. CCAvenue’s card storage vaults allow customers to store their card details and recall those details during next transaction. All such card details are encrypted and stored securely.
These are reasons what merchants consider and offer better payment experience to their customers. But there are so many other features offered by CCAvenue payment gateway to website owners. Merchants can use CCAvenue without owning a website. They can use CCAvenue’s fully customizable store front and create online store. CCAvenue also offers iframe integration, Social Network In-stream Payments, marketing tools and many more features.
The merchants who prefer and offer CCAvenue payment gateway to their customers are Myntra, Snapdeal, PVR cinemas, ClearTrip, infibeam, Yatra, FutureBazaar, MakeMyTrip, naukri.com, RedBus etc. You never think of these payment gateways and did not notice which payment gateway is used by your favourite online store. Then next time you must do Google before purchasing. It is not something you must know during online shopping but it gives you sense of smart shopping and confidence and no harm is there. 🙂