Many bloggers are smart enough to make their blog successful so quickly whereas some bloggers work hard, learn ABCD of blogging and apply that knowledge and reach certain level. But in both cases still, bloggers need to do hard work to maintain the success level for a longer period because each day many new blogs are adding to this web world. Millions of blog pages are adding every day, not only that there are continuous changes in search engine’s ranking algorithm and you may see major changes in SE’s algorithm for ranking web pages in near future what happened in past too. So here are five alarming points of a slowly dying blog.
5 alarming points of slowly dying blog
1. Irregular blog posting
Irregular blog posting severely affects SEO of a blog. But that not means earlier a blogger was sharing 7 posts per week and now the same blogger is sharing 5 or 6 bloggers per week will severely affect blog’s web page ranking. If you are maintaining regularity without reducing the number of blog-posts significantly then it will not badly affect your blog. Actually, most bloggers share posts on daily basis at beginning of their blogging journey to achieve maximum growth rate but after few months of years when they reach certain level they sometimes reduce the number of posts per week but still maintain regularity and then try to improve the quality of posts.
But once you stop maintaining regularity then it may badly affect the ranking of your blog posts. Suppose previously you have posted 5 articles per week but now you are sharing 2 posts this week and no post next week then think twice before doing so. So if you are doing so or you know some other blogger who is doing so for last few months then you must know that it is an alarming point of a dying blog.
2. Receiving fewer comments
Comments are actually assets of any blog because here blogger actually interacting with his readers. Other readers also follow all such interaction to get more detailed information. Blog comments also part of blog posts. More comments under any post mean higher chances to rank better on SERPs.
Now suppose you are receiving less number of comments every day as compared to the number of comments what are receiving a few months back. So what does it mean?
One thing will be clear that your blog posts are no more interesting and valuable to your readers. That is why they are not interacting with you. Another point is that there is some serious issue on your blog so that you are actually getting less number of traffic to your blog.
Now if you are getting less number of traffic to your blog then you will definitely notice it earlier as most bloggers do check their Google Analytics report every day. Now if traffic to your blog is not impacted but still you have started getting lesser comments then you should consider it as an alarming point of a slowly dying blog.
3. Falling DA & Page Authority
It would be rarest of the rare case if a blogger does not know about domain authority (DA), particularly if the person claims himself a pro-blogger. Otherwise, if you do blogging just for fun and you do not care who else read that blog then fine because it is not your cup of tea. But serious bloggers care about this Domain Authority and Page Authority.
Okay, let’s discuss DA and PA for readers who are not blogging but planning to do so in near future. Do you belong to that category? Then it will be helpful to you. DA is a score within a range of 0-100 developed by moz. It helps marketers to understand changes of a blog to get a higher rank on Search Engine Result Pages. Now DA predicts about concerned domain whereas PA predicts about individual pages of that domain. Here better score means higher chances to get better rank.
Now, what if your DA becomes stagnant and very slowly falling downward. Such thing should not happen if you are doing things correctly. You should take analyze issues of your blog and take corrective measure but still the situation is not under control after months and traffic to your blog is also not growing then it is a clear alarming point of a slowly dying blog.
4. Shrinking social media followers
Every blogger is very active on social media. Almost every blogger owns separate pages or accounts for their blogs and if you are a professional blogger then you definitely have separate pages or profile against your brand on each social media. Is it not true? Actually, a blogger works hard to get followers of that blog-brand on each social media but what if he starts losing followers on social media. Such shrinking social media followers base actually leads to losing traffic to the blog.
Now under what circumstances this may happen, if you want to find a simple answer then it will be your social media posts are no more useful or you are not sharing interesting and relevant posts on your blog. So if you are loosing social media followers then it is a strong alarming point for the slowly dying blog.
5. Falling SEMrush rank
A few years back people most concerned about Alexa rank and consider that rank to study the comparative position of a domain. Nowadays SEMrush becomes popular and it is one of few excellent online tools for digital marketers. It helps marketers to know detailed information (traffic from organic search & paid search, backlinks, keywords etc) about the site under a scanner. SEMrush rank will give you a comparative position of various sites.
So if the SEMrush rank of your blog is continuously falling since last couples of months then it is a clear alarming point of a slowly dying blog. If you are facing such issue then you should keep your blog under the scanner and analyze the issues what may negatively impact your blog.
Above mentioned alarming points are very much effective to identify such slowly dying situation of any blog, particularly when each day thousands of new blog are launching on the web and millions of new contents are generating, so those alarming points will help you to take corrective measures and heading towards sustainable blogging.